MICROMUSEUMS
BRANDING • VISUAL IDENTITY • 3D DESIGN • INFOGRAPHICS • BOOKLET DESIGN • VIDEO
The founders of Micromuseums (Micro) approached Labour after visiting the Flavor exhibition at MOFAD. They had a remarkable idea that had no form – they wanted to make The Smallest Mollusk Museum. Not a museum about the smallest mollusk, but the smallest museum, about mollusks, about the size of a person. But that was just the beginning.
We collaborated with Micro to make the first ever distributed museum – a fleet of six-foot tall, reproducible, cultural vessels that you might find in a waiting room, the DMV, lobby, or anywhere where there is underutilized space and people with time to kill. The mission of Micro — makers of Micromuseums — is make museums and learning accessible and free to all.
IDENTITY
The Micromuseums logo features a customized Futura, stacked in a way that echoes how the content of the museum is arrayed. The box is a clear linkage to the form of the museum itself, and the logo for Micro—the parent organization—adapts those forms into its simplest expression.
DIMENSIONAL DESIGN & GRAPHICS
The Micromuseums logo features a customized Futura, stacked in a way that echoes how the content of the museum is arrayed. The box is a clear linkage to the form of the museum itself, and the logo for Micro—the parent organization—adapts those forms into its simplest expression.
BOOK
Visitors are invited to dig deeper into the content of the museum, either through an audio tour on the website, or in printed books that accompany the exhibition. I designed the books to incorporate the style of the physical museum, but with a classic approach to body text.