NEXT IN… SPRINGHILL @ ART BASEL
LETTERING • SOCIAL DESIGN • PACKAGING
For their presence at Art Basel Miami, the SpringHill brand threw a weekend-long event that was centered around a publication featuring numerous rising artists. The guiding theme was Next In…, as each artist was 'next in (painting)' or 'next in (cultures)' and the publication, created by SpringHill and Robot, featured work and interviews with these artists.
The identity for the campaign was centered on a modular type expression I created, alongside a tactile art direction for invites, social presence, on-location graphics, and a special slipcase for the Program publication.
The event had a line out the door, a performance by Young Miami, DJ set from Vic Mensa, and guests from Miami illuminati like Dwyane Wade and Gabriella Union.
